I had the privilege of creating a content management platform for Rutgers School of Engineering and its departments. The aim was to create a new site that would not only encourage enrollment of women, but also showcase student and faculty activities. Additionally, Rutgers wanted to enhance the visibility of research centers and programs supported by funding from various agencies and commercial entities. By utilizing standardized content types and features, we successfully unified the brand experience and ensured that the school’s accomplishments were more easily accessible.